Brad Moore

BRAD MOORE
Photographs

July 15, 2010 through September 4, 2010
Reception for the Artist: Thursday, July 15, 7 - 9 p.m.

The Fahey/Klein Gallery is pleased to present the work of Brad Moore, in his first exhibition in Los Angeles. Breaking from the traditional form of documentary photography, Moore is not only photographing a moment in time, but also recording a time from the past that is not entirely identifiable. His placid facades illustrate a plain and utilitarian sensibility; however Moore finds contrast and beauty in these urban everyday environments. He uses his sophisticated sense of color to highlight and accentuate the effects of time on the suburban structures and foliage he photographs.

Moore states, “These photographs were shot in modest, well-worn, suburban cities in central and inland Southern California. Built in the ’50s and ’60s, these cities provided a new home and future to a post-war population. While Southern California’s coastal cities flourish, cities in these inland counties struggle. Future prosperity and civic health seem to come primarily from growing ethnic populations, which are reviving and recreating these cities for their communities.”

He continues to explain, “I grew up in North Orange County and attended school in inland Riverside County. After 25 years I returned, and was fascinated by the simultaneous decline and growth. My familiarity with these places makes me see them differently. I’ve avoided traditional, documentary-style photography; instead I have photographed select buildings and shrubbery in primarily static, symmetrical compositions, reflecting change, irony and evolution.”

Brad Moore was born in La Jolla, California. He graduated from Loma Linda University and later attended the Art Center College of Design in Pasadena, California. Brad went on to work as an Art Director and head of advertising at Noritsu, later starting his own photographic company, Aperion, Inc. Since the sale of his company in 2005, Brad has devoted his full attention to his fine art photography.

Brad Moore’s photographs are included in the collection of SF MoMA, and he has been exhibited at the Museum of Photographic Arts, San Diego.